Proactive Health: Combining Healthy Halos and Science

Summary

There can often be a disconnect between what consumers perceive as healthy in a food or beverage, what science shows is healthy, and what claims can be made.

How can you deliver on-trend foods with a strong health halo, while ensuring consumers get the health benefit they expect from a product?

In this webinar, we will explore answers to questions such as:

• Which health or functional benefits (e.g. digestive health, sleep, mood) do consumers want most, from their food and beverages?
• What are the high opportunity categories? What foods or dayparts should be the focus for different benefits?
• Which ingredients have strong health halos among consumers for each health benefit?
• Does scientific evidence support these healthy halo perceptions?
• What are some innovation strategies to develop products that meet both consumer expectations as well as real health benefits through science?